World's Only Plant-Based. Gluten-Free. Dairy-Free. Nut-Free. Soy-Free Waffles

“My Wife and I felt like failures every time we’d try to get our kids to eat healthy." said Ed O’Keefe, founder of Wake Up Foods.

"Being athletes ourselves and playing collegiate sports, we always prided ourselves on eating healthy most of the time."

"When we became parents, we thought filling our household with healthy, fun, easy-to eat foods would be much easier."

"But as our family grew from one child to seven, the complexity of life exponentially increased and finding convenient solutions to providing healthy foods to our kids became nearly impossible."

"We had this constant sense of guilt and failing as parents."

"We needed something easy, convenient, affordable, that could be made in minutes and had the nutrient profile we, as busy parents and adult athletes, were looking for, that ALSO tastes amazing."

"That is why I created Wake Up Foods!"